En uno de nuestros blogs anteriores desarrollamos la estructura de un Plan de Negocios (Business Plan), el cual contenía un apartado que era el Análisis DAFO (Debilidades, Amenazas, Fortalezas, Oportunidades) de nuestro proyecto.
En este blog de hoy vamos a desarrollar este análisis en inglés. Será una clase de inglés donde aprenderás nuevos conceptos para que puedas mantener con tus compañeros de trabajo una conversación en inglés sobre las estrategias a seguir mediante el análisis DAFO, SWOT Analysis en inglés.
El Corporate Finance Institute (CFI) ha publicado un artículo SWOT Analysis que resume cómo hacer dicho análisis y además tiene un video en Youtube SWOT Analysis | Definition, Examples, Process, and Uses, donde aporta más información y en sólo dos minutos.
What is a SWOT Analysis
A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of an organization, business, or project. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
The SWOT analysis helps organizations to identify internal and external factors that may impact their performance and success. By analyzing these factors, organizations can develop strategies to leverage their strengths, address their weaknesses, seize opportunities, and mitigate threats.
How to Conduct a SWOT Analysis
To conduct a SWOT analysis, an organization should follow these steps:
- Identify the objective: Identify the goal or objective for which the SWOT analysis is being conducted.
- Gather data: Gather information about the organization, its products or services, competitors, customers, and market trends.
- Identify Strengths andWweaknesses:
Strengths
These are what a company does exceptionally well and what gives it an advantage over its competitors. Such advantages might include things like a skilled management team, outstanding customer service or even a more efficient supply chain.
Weaknesses
These are things that prevent a company from achieving top performance — areas where improvement is necessary to compete effectively. Weaknesses might include an inadequate customer database, limited marketing resources, high levels of debt or simply being overly resistant to change.
- Identify Opportunities and Threats:
Opportunities
These are external factors that could give a company an advantage in the marketplace. Examples are investing in a new technology, providing training for staff members, and automating processes.
Threats
These are external factors that could harm your business, such as supply chain disruptions, a sudden price increase in raw materials, a new competitor and changing government regulations.
Developing Strategies for your SWOT analysis
Once an organization has conducted a SWOT analysis, it can use the results to develop strategies that leverage its strengths, address its weaknesses, seize opportunities, and mitigate threats.
Some common strategies based on a SWOT analysis include:
- Strengths-Opportunities (SO) strategies: Use the organization’s strengths to take advantage of opportunities.
- Strengths-Threats (ST) strategies: Use the organization’s strengths to address potential threats.
- Weaknesses-Opportunities (WO) strategies: Address the organization’s weaknesses to take advantage of opportunities.
- Weaknesses-Threats (WT) strategies: Address the organization’s weaknesses to mitigate potential threats.
This chart is a visual explanation of the strategies:
Questions: SWOT Analysis of your Company
Ahora por favor responde a las siguientes preguntas que puede hacerse sobre su empresa dentro de cada categoría del análisis DAFO (SWOT).
Como complemento a esta clase de inglés ahora se te pide que respondas a las siguientes preguntas que puedes hacerte tú mismo sobre tu empresa dentro de cada categoría del análisis DAFO (SWOT).Es como si se tratase de una clase de conversación en inglés.
Strengths
- What competitive advantages do we have?
- How is my business different from our competitors?
- Do we have a strong customer base?
Weaknesses
- Where are we falling short?
- Do our marketing efforts need improvement?
- Does the business suffer from cash flow problems?
Opportunities
- What trends might positively affect our industry?
- Should we open up new markets?
- What new products can we sell?
Threats
- Is our target market shrinking?
- Do we foresee any supply chain issues?
- Will new competitors arrive on the scene?
Si deseas mejorar tus habilidades de conversación en inglés practicando la expresión oral, la comprensión auditiva y la pronunciación, mientras aprendes nuevo vocabulario, considera tomar clases de conversación en inglés online con Speaking-English.
En nuestras clases de inglés tenemos muchos temas de conversación. Las clases se centran en una mezcla de situaciones sociales y profesionales, que seguro son de tu interés.
Enjoy learning English around a different topic each lesson. It´s your choice!
Aprende inglés con esta clase de inglés.
